BMRA service emmber, Blue Machinery (Central) Ltd, is excited to announce its recent appointment as an official distributor for Merlo, covering a postcode spread throughout Cheshire, Lancashire, Merseyside, Shropshire, Staffordshire, West Yorkshire, West Midlands and Warwickshire. This strategic partnership enables Blue Central to offer the full Merlo Construction line, including compact, medium, high-capacity, stabilised, rotating, and electric telehandlers, along with the versatile Cingo tracked carrier range.

The addition of Merlo's cutting-edge equipment aligns seamlessly with Blue Central's existing portfolio, which serves sectors including construction, recycling, scrap, forestry & arb, and ports & rail. This expanded lineup enables Blue Central to better meet the diverse needs of these industries, offering a comprehensive array of solutions to both existing and new clients within their territory.

Customers will benefit from Blue Central’s leading service, which includes dedicated sales support, extensive aftermarket services, and the provision of genuine spare parts for Merlo machines. Blue Central aims to support all Merlo customers currently operating within their territory, in addition to welcoming new clients who can benefit from the company’s high standards of customer care.

Owen Buttle, National Sales Manager at Merlo UK, expressed enthusiasm for the partnership, stating, "We are thrilled to join forces with Blue Central, a company with an outstanding reputation in customer service and industry expertise. This collaboration will not only strengthen Merlo’s presence in the region but will also provide our customers with unparalleled support and access to our latest products.”

Reflecting on this new partnership, Sean McGeary, Sales Director at Blue Central, added, “We are very excited to add the Merlo product range to our portfolio. Merlo is a strong match for our own core values and holds a substantial global market share and is a leading supplier within the UK market. We feel that the range complements our existing offering and aligns well with our core industry sectors, enabling us to enhance our portfolio to better meet the evolving needs of our customers. This partnership underscores our commitment to adding value to material through leading brands and leading service.”